Save Veronica Mars

The Save Veronica Mars Campaign is in full swing. Taking inspiration from the successful Nuts for Jericho campaign, the SVM people are shipping Mars Bars to the CW. In fact, they are claiming to have bought up every Mars Bar in the United States and are now working on amassing marshmallows to send in their stead.

To get the products to the CW before the June 15th deadline (that is when the CW's contract with Kirsten Bell ends), they will have to ship the candy by tomorrow, so that does not leave them much time. But, regardless of the time restriction, I don't think the SVM campaign has much of a chance. I love Veronica Mars, but this show has had every opportunity to find an audience and it just hasn't happened. In fact each year it has garnered less and less viewers.

The other problem is that in the third season the quality of the writing took a tumble. Some of that was the result of the funky half-assed commitment by the CW which required three smaller mysteries instead of one large season-long arc, but it could have and should have been handled better by Rob Thomas.

Still, I wish the Save Veronica Mars people all the best. I would love to see the show, or the proposed Veronica at the FBI show, get a full 23 episode commitment by someone, even if it is not the CW. In fact, I would prefer it be someone like NBC, who needs all the help they can get and who could give Veronica Mars the boost it really deserves.